Field Glossary

Reddit Marketing Glossary

Essential terms for Reddit marketing success.

Reddit Basics

Subreddit

A community within Reddit dedicated to a specific topic. Each subreddit has its own rules, moderators, and culture, and...

TERM-02|Reddit Basics

Karma

A score that reflects how much a user has contributed to Reddit, earned through upvotes on posts and comments. Higher...

TERM-03|Reddit Basics

Upvote

The primary positive engagement signal on Reddit, equivalent to a 'like' but with more weight — upvotes directly...

TERM-04|Reddit Basics

Downvote

A negative engagement signal that pushes content lower in Reddit's ranking algorithm. Excessive downvotes can collapse...

TERM-05|Reddit Basics

Flair

A label or tag applied to posts or usernames within a subreddit to categorize content and identify users. Post flair...

TERM-06|Reddit Basics

Moderator

A volunteer or appointed user who manages a subreddit by enforcing rules, removing spam, and shaping community culture....

Moderation

TERM-07|Moderation

Shadowban

A stealth ban where a user's posts and comments become invisible to everyone except themselves. Unlike a regular ban,...

TERM-08|Moderation

Self-Promotion

The practice of sharing your own content, products, or services on Reddit. Reddit's community-enforced guideline...

Content Strategy

TERM-09|Content Strategy

Crosspost

Sharing an existing Reddit post to a different subreddit while maintaining attribution to the original. Crossposts are...

TERM-10|Content Strategy

AMA

Short for 'Ask Me Anything' — a popular Reddit format where a person invites the community to ask questions on any...

SEO

TERM-11|SEO

SERP

Search Engine Results Page — the page displayed by Google or other search engines in response to a query. Reddit...

TERM-12|SEO

Reddit SEO

The practice of leveraging Reddit content to gain visibility in search engine results. As Google increasingly surfaces...

Reddibee

TERM-13|Reddibee

Fit Score

A Reddibee metric that measures how well a subreddit aligns with your brand, product, or target audience. The Fit Score...

TERM-14|Reddibee

Content Intelligence

A Reddibee feature that analyzes Reddit discussions to surface actionable marketing insights. Content Intelligence...

TERM-15|Reddibee

Subreddit Discovery

A Reddibee tool that automatically identifies the most relevant subreddits for your brand or product based on keyword...